Community Survey

Every two years Renaissance Rock Island hires a marketing research firm to conduct community surveys to determine the awareness and attitudes toward Rock Island.

Personal Marketing Research, Davenport, IA, conducted the survey. The sample for the study was comprised of 800 respondents, allowing for an overall margin of error of +/- 3.5 percantage points at a 95% level of confidence. Telephone residents of 400 Rock Island residents and 400 non-residents (residents of Moline, Davenport, Bettendorf, and East Moline) were administered from October 20 to November 25, 2007.

The survey asks questions about:

reasons to live in Rock Island
best and worst of Rock Island
the future
Rock Island characteristics
downtown
city services
schools

The top three findings from the 2007 survey are:

Rock Island residents feel safe where they live; Quad Citians feel safe downtown
80% of Rock Island residents feel very safe or safe in the neighborhoods where they live. The majority of all respondents (48%) felt very safe or safe in downtown Rock Island.
City and school services above average; property taxes appropriate
Almost all city services and all school services had above average ratings by residents. 56% of residents say the property taxes they pay for city services are appropriate for the services they receive. 47% of residents say the property taxes they pay are appropriate for the services they receive from the school district.
“Rock Solid, Rock Island” ads seen; image changed
Over one-third (36%) of all respondents stated they had specifically seen the “Rock Solid, Rock Island” advertisements. 15% of the respondents who had seen the “Rock Solid, Rock Island” ads indicated they had changed their image of Rock Island (or 6% of all respondents). 8% of those that saw the “Rock Solid, Rock Island” ads say they are doing something differently because of the ads (or 5% of all respondents).

To view the main findings of the study click here.

For the 30-page executive summary click here.